If you buy a pair of shoes at a high-end shoe store in the near future, you’ll likely see for yourself! As you can imagine, the introduction of the Brannock device greatly improved - by as much as 97 percent - the accuracy of measuring your shoe size.Īlthough it might not sound like it, measuring your shoe size with the device is relatively simple and easy to use. In the American system, there are nine widths - AAA, AA, A, B, C, D, E, EE, and EEE. Measuring the width is also linear, though each width size is measured by 3/16 of an inch. Using an Erector set, he constructed the device, usually made of metal or plastic, with knobs at both ends to fit the heel and to adjust for width.Ī men’s size one is actually 7-2/3 inches, and then each size is an additional 1/3 inch. (Hey, whatever works, right?) Brannock’s father worked in the shoe business, and the son wanted to carry on the family legacy by making it even better. Most high-end shoe stores will also have them, given that if you’re going to drop a ton of money on a pair of designer shoes, you want to make sure they fit.īefore Charles Brannock patented the device in 1928, the only way to measure your shoe size was by using a block of wood. Growing up, you likely had your shoe size measured at the store using a Brannock Device. Don’t worry, though we’re going to walk (do you see what we did there?) you through that process.
It’s also likely that we are wearing the wrong size because, well, measuring your feet size can seem complicated. Or, to quote Truvy from Steel Magnolias, “In a good shoe, I wear a size six, but a seven feels so good, I buy a size eight.” The accuracy! Our propensity for wearing the wrong sized shoes is likely because shoe sizes change from brand to brand, and we often just default to what feels the closest to the most comfortable - even if we are off a half size or two. So, what gives? How can we figure out which sneakers won’t squeeze our toes? You may be wondering how this is even possible, and that’s a valid question. Wait, what?! Not only is this absolutely ridiculous, but it leaves little doubt about why our feet always hurt. Per the American Orthopedic Foot and Ankle Society, 88 percent of women wear too-small shoes, and 70 percent of men regularly rock the wrong size shoes. But according to science, most of us are wrong about what size we should be wearing. Everyone tends to think that they know their own shoe size, right? If we asked you about yours right now, you probably wouldn’t hesitate to rattle off an answer (or possibly a foot joke).
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